We Will Call It Pala is our effort to take the commercialization of psychedelics out of the abstract - to share not just an idea of what it may be, but a feeling too. The purpose of sharing it is not to create fear but inspire action. The story presents one future. Together, we can make a different one.

Many people care deeply about the ways psychedelic medicines are delivered to the world. If you are one of them, connect with us. Our role is to be a bridge.
This story is only a beginning. We will not end with sharing a future that fills us with dread. A better world is out there. It's time to make it real.

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